The latest survey conducted by For It, Inc., which operates the affiliate platform afb, has shed light on people's attitudes toward affiliate marketing.
Affiliate marketing is a system where you post advertisements on your website or YouTube, and receive rewards when products or services are purchased or contracted through those advertisements. You can also affiliate with products from Amazon, Rakuten, Yahoo! Shopping, etc.
In this article, we will explore the current challenges and possibilities based on the results.
Affiliate image: 471 TP3T overall responded "neutral"
source:afb
In the survey, 1,189 men and women aged 20 to 69 were asked about their "image of affiliate marketing." The most common answer was "neutral (there are both good and bad aspects)," accounting for 47.41 TP3T.
On the other hand, only 16.41 TP3T answered "somewhat positive," while 18.71 TP3T answered "somewhat negative," accounting for a certain proportion.
These results show that many people still have a strong impression that affiliate marketing is "not clear whether it is good or bad." The persistent image that the income is unstable and difficult seems to be a barrier to its widespread adoption.
Those in their 20s tend to be positive, while those in their 40s and above tend to be negative
source:afb
Looking at the results by age group, more people in their 20s have a positive image of affiliate marketing than other generations, which is typical of a generation that is familiar with advertising models that utilize social media and video platforms.
On the other hand, it has become clear that a high percentage of people in their 40s and older have a negative image due to concerns that it is "difficult" and "unreliable." This trend may be influenced by past troubles with affiliate marketing.
Currently, laws such as the Act on Prevention of Unfair Premiums and Misrepresentations (commonly known as the Stealth Marketing Regulation Act) have been put in place to improve the situation.
Gender differences: Men are positive, women are cautious
source:afb
The gender differences in attitudes were also interesting. While men tend to view it positively as a "profitable side job," women tend to have more negative opinions, citing "unstable income" and "low reliability."
This difference is likely due to women's tendency to seek a more stable source of income and social preconceptions. In order for the affiliate marketing industry to be recognized as a reliable side job for women, it will be necessary to present concrete success stories and improve support systems.
Trends by household income: Higher income brackets are positive, lower income brackets are cautious
source:afb
By annual household income, there were more positive responses from those in the high-income bracket of 10,010,000 yen or more, while neutral or negative responses were prevalent among those earning 5 million yen or less.
One reason for this is that many people in the high-income bracket have had success with affiliate marketing and are in an environment where they are more tolerant of risk. On the other hand, people in the low-income bracket may have strong concerns that "an initial investment is required" and "the path to profitability is unclear."
Affiliate Marketing: Challenges and Opportunities
Although affiliate marketing is considered a "win-win-win" model for advertisers, affiliates, and consumers, it is still not fully understood by a wide range of people. However, with the spread of social media and video platforms, the barrier to entry for affiliate marketing is definitely getting lower.
In addition, in recent years, the Act on Premiums and Representations and advertising guidelines have been improved, and efforts are being made to improve the credibility of the industry as a whole. Such movements will be a tailwind for people who are considering affiliate marketing for the first time.
summary
While positive attitudes towards affiliate marketing are spreading, especially among people in their 20s, there are still strong concerns among people in their 40s and older and women.
In order for affiliate marketing to be accepted by a wider range of people and become a more sound business model, it seems necessary to establish laws, guidelines, and content that is easy for even beginners to understand.
